A media kit is a perfect way to introduce yourself to brands and agencies. It’s the perfect way to tell them who you are and what you do. But what is a media kit and what kind of information should a good one include? That’s what we’ll talk about in today’s business post on whaelse.com. In the following you’ll find a short description of a media kit as well as the most important content:

A blogger’s Media Kit

If you want to do your blog in a professional way, you should create a first media kit in the very beginning. You won’t have a lot of information to include, but you can use it to describe yourself and your blog as well as your goals. Once your blog is growing and running smoothly, it’s not only nice to have a media kit, it’s essential! Why? Because a media kit represents your blog. It provides information about you, your blog and capabilities to potential advertisers and cooperation partners. Find the most important content in the following:


A media kit should include a short introduction to let them know who you are and what your blog is about. Explain your mission and how your blog differs from others. You should always keep in mind that the person who reads this has to see value in your blog immediately.


Always include the most important numbers in your media kit. You get them via Google Analytics. Include your monthly visitors, unique visitors as well as page views and the average time on your blog per session. It’s nice to include not only the current numbers but also the past ones. I always add the numbers of the previous year as well as the two previous months. If you’re new to blogging and don’t have a lot or big numbers to share, add this information, so the brands can understand why your numbers are not so big yet.

In addition to your blog (website) statistics you should add your social media statistics as well. Let the brands know which social media platforms you use regularly and how many followers you have on each of them.

Reader Demographics

It’s also interesting for brands to know where your followers are from, how old they are and what interests they have. You can find all these information via Google Analytics again.


In the collaborations section, you should write about what you can do for the brand, what you have to offer. Write about the kind of collaborations you usually do and include your rate. Possible collaborations could be advertorial blog posts, social media post, giveaways, Instagram takeovers or brand ambassadorship.

Contact Information

Last but not least you should include your contact information. It’s as important as having an Imprint on your website!

While creating your media kit, you should keep in mind that it is a visual presentation of your blog and yourself. Add nice pictures and make sure the quality is very high! The colour scheme and style should be based on your blogs design.