Customized Levi’s®

Live in Levi’s® Press Launch

As some of you already might know I attented the Live in Levi’s® Press Launch here in Berlin last week. It took place at Oberhafenkantine and they could not have made a better choice for this event: perfect weather, good music and a lot of food and drinks topped off with a small “exhibition” showing the favourite pieces of german artists, screenings of the different Live in Levi’s® Social Media spots, a polaroid station plus a DIY station where we customized our own Levi’s® Trucker Jacket. Doesn’t sound this good? You can find some pictures of the event as well as outfit pictures with my customized Levi’s® Trucker Jacket in this post. 🙂

Live in Levi’s® Project

With the Live in Levi’s® Project Levi’s® wants to celebrate the stories of people who wear Levi’s®. It’s a global campaign, giving you the chance to tell your story through social media and giving you the chance to interact with product online. “The result is a living showcase of Levi’s® stories – collected, documented and shared across digital channels.” If you want to share your story as well, just use #LiveInLevis on Facebook, Twitter and/or Instagram. Be a part of it! 🙂

Source: Levi’s and Pascal Rohe (Event Photos)

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